This commercial is part of a campaign that featured all sorts of people asking their loved ones for things from Radio Shack. A lot of them are pretty funny, and I think it works well to get Radio Shack out there. It is not necessarily a huge brand, but this advertising is taking it in that direction.
Euro RSCG (India) - Cobra
This storyline is similar to the DDB Volkswagen ad that we watched in class. I think that this one mixes the story into the ad very well, which makes it successful.
McKinney (Durham) - Travelocity
Everyone knows the Travelocity gnome these days. It is such an odd thing that I don't understand how an agency went ahead and decided that it was a great idea. Clearly, it worked out well for them, but it was still a bold move. I was happy to find that one of these smaller agencies held such a big and well-known account.
I chose this one because I thought it was cool that the feeling of Coke is the same through out the world. In America, we have football Coke commercials, and in Russia they have soccer Coke commercials. This makes me assume that the all-American feeling that we associate with Coke has a similar "all-Russian" feeling to Russians.
Saatchi & Saatchi (London) - Brutus
This commercial is pretty typical for a jeans commercial, and reminds me a lot of the GAP ads today. I just thought it was interesting because the song in the commercial became a hit on the top 100. Its pretty cool that advertising can often dictate culture rather than the other way around.
Leo Burnett (London) - Shelter.org.uk
I think this is a very powerful way to present a charity. It really puts the viewer into the situation, and it is pretty at the same time.
Fallon Worldwide (Minneapolis) - The Ladders
This concept has been done a lot, but I think it works because it has been applied to a company that is very unexpected.
Kaplan Thaler Group (New York) - Trojan
There were some ads for Trojan that were much more inappropriate, but I guess that is one of few options for advertising condoms.
Team One Advertising (Minneapolis) - Ritz Carlton
I thought this was an interesting way to present a hotel. There is a whole series of ads like this one. It does a great job showing that the Ritz is all about service, and it also shows great vacation scenes, which will actually be the reason that the Ritz will get customers.
I love this commercial. I didn't get what was happening for so long because they don't show all the teeth until the very end. It definitely rewards the viewer, and is a great visual solution that can be understood anywhere in the world.
The Martin Agency (Richmond) - Wrangler
I thought this ad was interesting because it is just so simple, yet many people would never think to do something like this. It kind of made me chuckle, and it is definitely memorable.
TM Advertising (Dallas) - Nationwide
TM does a lot of cool guerilla ads for nationwide. This one is one of my favorites. All the ads simply take over the space that they are in, and they definitely grab everyone's attention. The messages are simple, and I think that it works perfectly to make insurance a little more interesting.
DraftFCB (New York) - Oreo
I got excited when I found this ad on the DraftFCB website since I remembered it from when it was airing. It always made me feel simply happy, and I think that it is great for bringing Oreos into something that may be part of people's actual everyday lives. If anyone is ever video chatting, they will think of Oreos.
Lowe (New York) - GMC
Obviously, I have established that I like pretty and interesting car commercials. This one is not typical with all of the destruction in the beginning, but it is a good way to make the point that GMC is trying to make.
Carmichael Lynch (Minneapolis) - Rapala
This one is just silly. It reminds me of the Jack Links work that Charmichael Lynch does. It is very similar in the sense of humor.
Hill Holiday (Boston) - Liberty Mutual
I also remember this one from seeing it on TV. I think that it is a great feel good commercial. It is great at actively showing the audience what Liberty Mutual is all about.
Deutsch (Los Angeles) - Direct TV
This one is pretty much just creepy. Even though I had not seen the movie, I understood that that was what it must be referencing. As I was researching, I found that many people were saying that they wanted to watch the movie just because of the commercial. Seems a little backwards, but obviously that shows that it is successful.
Mullen (Boston) - Orbitz
This one just makes me laugh. It is a little different than the typical vacationing commercial, and it think that everyone can relate to it.
Campbell Mithun (Minneapolis) - Hefty
This struck me because it really reminded me of the Swiffer commercials, where brooms are personified. It is odd that multiple people think to make things come to life in house cleaning commercials, but I guess it works.
Dailey & Associates (Los Angeles) - Quickbooks
This one is good because it is and unexpected way to think about accounting software. It is memorable, and it definitely doesn't let you forget what the commercial is advertising.
