I absolutely love this commercial. I was so happy to find it during my research on Ogilvy and Mather. It is very different from many of the Sprite ads that we viewed in class by Lowe, and it definitely created a great buzz over the song used in the ad.
Ogilvy & Mather (Singapore) - The Economist
Here are some cool print ads for the Economist. There is a whole series of ads including these two that all use the signature of the Economist, the color red. There are many creative visual solution type ads. These were just a couple of my favorites.
Young and Rubicam (New York)
This commercial is pretty funny. I think that it is important though because it became somewhat of a cultural phenomenon. Everyone had one of those up yours shirts that he is wearing in the commercial, and of course everyone thought that it was so funny to say 7up yours all the time. This was a success for 7up because it was constantly talked about.
JWT (London) - Shell
JWT does a lot of Work for Shell. This is a beautiful print ad. It is simple, but it makes a gas station look pretty.
Grey (Tel-Aviv - Israel) - Berlitz
I love these commercials. There are so many variations on this single concept, and they are all absolutely hilarious. The silicon and transsexual ones are somewhat subtle, and I think that makes them even more funny because it rewards the viewer in getting the joke.
This commercial just makes you feel good. General Electric is a company that is in people's lives everyday but still doesn't mean much to people. BBDO does a great job at making it hit home.
DDB (London) - Volkswagen
There have been many commercials that have made beats out of the actions in the ad, but I have never gotten tired of it. I think this one is still innovative and is a very interesting way to present a car. The tag like "enjoy the everyday" is great since that is really what should appeal to you when you are buying a car. It is truthful unlike many other car commercials that are mostly unrealistic.
TBWA (New York) - Skittles
I am sure everyone has seen this commercial, but I absolutely love it. It is just so funny and creative.
TBWA (Athens) - Global Warming
I just wanted to show some lesser known work, which I think is very creative. It is so simple, yet it gets the message across very well.
180 (Amsterdam) - Adidas
This commercial seems so unique for a sports company commercial. They are still using a celebrity athlete to indorse the company, but you kind of forget that because the commercial is so serene and you get caught up in the story. This commercial is unique and it works because of the way that the is presented through the drawing.
Goodby Silverstein & Partners (San Francisco) - Hyundai
Goodby has done a great job in rebranding Hyundai. These ads are great for the company. They are great advertising because they simply tell the truth, even if they are pointing out a painful truth for some people. This advertising is doing it job and it is doing it in a beautiful way.
Dieste Harmel & Partners (San Francisco) - Clorox
This ad really connects consumers to the product. It shows you exactly why you need Clorox bleach, yet at the same time it creates and interesting story so that it does not feel like you are watching a commercial. I also thought it was interesting how this commercial kind of goes along with the Mermaid Clorox commercial by DDB San Francisco. Both agencies did a great job in working together to create a great brand position for Clorox.
GSD&M Idea City (Austin) - BMW
This commercial is very simple. It is the perfect way to present the message, and they do not let any of the usual automobile advertising extras get in the way.
Latin Works (Austin) - Greyhound
http://www.latinworks.com/new_latin4/index.html
This commercial is great. The ending is very unexpected because you don't really get what is going on in the beginning, but it is perfect for the tag line.
Martin Williams (Minneapolis) - Staples
I remember seeing this commercial on tv, and it made me chuckle. I am not sure that kids shopping for school supplies will know the song or who Alice Cooper is, but still I think it is creative and fun which is an accomplishment when advertising office supplies.
VW began with DDB. This was a famous partnership, as the Volkswagen account is one of the main reasons for the success of DDB. AgAge names VW "Think Small" as the number one campaign of all time. It sounds difficult to live up to this award winning advertising, but VW has continued to have successful advertising up until the present. In the 90s the VW account was taken to Arnold, and then in 2006 the account moved to Crispin, Porter, and Bogusky, where it remains today. DDB also does work for Volkswagen today, and of course many agencies handle parts of the enormous global account.
Coke began its prosperous advertising life with D'Arcy. In the late 50s-70s, Coke advertising was done by McCann Erickson. Today Coke advertising is done by many different agencies all over the world. No matter what agency produces the ads, Coke has a distinct "good life" feeling in their ads. This is what makes them so successful, and this is what makes them the ultimate advertising account. Their current main agency is Weiden + Kennedy.
N.W. Ayer began the marketing efforts for DeBeers. They held the account for 57 years, so they obviously produced great work. It is quite possible that "A Diamond is Forever" is one of the most famous slogans of all time (according to AdAge it is #6 on the top 100). DeBeers began this campaign in 1938, and it still has this same slogan today. Here is some of the work that N.W. Ayer produced for DeBeers:
The Debeers account then moved to JWT. The agency still continues the "Diamond is Forever"slogan. Many ads today depict the same scenes that were used in the N.W. Ayer days. The advertising for Debeers has also been able to take on a very simple approach to its advertising. Because the brand has been built so big, the boldly simple work is still effective. Here is some of the work that JWT produced for DeBeers:
I just love the feel good nature of Coke ads. This is very similar to many of their past ads, but I never get sick of it. They have done a great commercial on a big scale that is perfect for the superbowl.
Monster.com by BBDO (New York)
I just think this one was hilarious. It stuck out enough from a lot of the other commercials during the game, but at the same time it still had a similar humorous effect that many of the other ads had. It was perfect for the game.
Doritos by Goodby, Silverstein & Partners
I just love that Doritos knows how to get the viewers involved in making the commercials. I think that adding the consumers into the entire process has really helped them to stand out, and it is clearly a strategy that many other brands are attempting to do.
THE WORST:
Sobe by Arnell Group (New York)
I hated this one. Especially because it is pretty much the exact same commercial that they already had before. The superbowl is a time to be innovative, and this didn't quite make the cut for such a big moment.
Bud Light by DDB (Chicago)
I actually do not know why I am so against this commercial. Everyone is talking about it, and it is perfectly fine. For some reason, when I was watching it though I got the feeling that it was something that had been done before. I was not impressed at the time, and I still do not love this one.
Pepsi by TBWA/Chiat/Day (New York)
This commercial was not even funny, and kind of annoyed me. I know that Pepsi will spend its entire existence trying to outdo Coke, but often they try too hard and produce some really weird ads. They didn't quite make the cut this year.
