This commercial just makes you feel good. General Electric is a company that is in people's lives everyday but still doesn't mean much to people. BBDO does a great job at making it hit home.
DDB (London) - Volkswagen
There have been many commercials that have made beats out of the actions in the ad, but I have never gotten tired of it. I think this one is still innovative and is a very interesting way to present a car. The tag like "enjoy the everyday" is great since that is really what should appeal to you when you are buying a car. It is truthful unlike many other car commercials that are mostly unrealistic.
TBWA (New York) - Skittles
I am sure everyone has seen this commercial, but I absolutely love it. It is just so funny and creative.
TBWA (Athens) - Global Warming
I just wanted to show some lesser known work, which I think is very creative. It is so simple, yet it gets the message across very well.
180 (Amsterdam) - Adidas
This commercial seems so unique for a sports company commercial. They are still using a celebrity athlete to indorse the company, but you kind of forget that because the commercial is so serene and you get caught up in the story. This commercial is unique and it works because of the way that the is presented through the drawing.
Goodby Silverstein & Partners (San Francisco) - Hyundai
Goodby has done a great job in rebranding Hyundai. These ads are great for the company. They are great advertising because they simply tell the truth, even if they are pointing out a painful truth for some people. This advertising is doing it job and it is doing it in a beautiful way.
Dieste Harmel & Partners (San Francisco) - Clorox
This ad really connects consumers to the product. It shows you exactly why you need Clorox bleach, yet at the same time it creates and interesting story so that it does not feel like you are watching a commercial. I also thought it was interesting how this commercial kind of goes along with the Mermaid Clorox commercial by DDB San Francisco. Both agencies did a great job in working together to create a great brand position for Clorox.
GSD&M Idea City (Austin) - BMW
This commercial is very simple. It is the perfect way to present the message, and they do not let any of the usual automobile advertising extras get in the way.
Latin Works (Austin) - Greyhound
http://www.latinworks.com/new_latin4/index.html
This commercial is great. The ending is very unexpected because you don't really get what is going on in the beginning, but it is perfect for the tag line.
Martin Williams (Minneapolis) - Staples
I remember seeing this commercial on tv, and it made me chuckle. I am not sure that kids shopping for school supplies will know the song or who Alice Cooper is, but still I think it is creative and fun which is an accomplishment when advertising office supplies.
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