Random thought - Test

Just as I have been studying for the test, I have discovered something that is probably very disappointing to all advertisers. I pretty much remember every commercial that we saw in class, but I do not always remember what brand that they were advertising. This is expected but it is interesting to me because we are considering all of this as good advertising, but a lot of it still goes over the head of someone that is even studying advertising. Just imagine how lost someone that is not even paying attention may be. A lot of people debate over if good advertising should be based on creativity or effectiveness. Just from my personal experience in studying all of this advertising, I not think that the effectiveness is really what makes ads stand out. 

ATT vs. Debeers

I just saw an AT&T commercial on TV. While it was on, I was trying to test myself to which agency made it because I felt like I had seen it before. In my head, I had decided that it was one the JWT Debeers ads when the men surprise their wives or girlfriends with jewelry. When I saw the ATT logo at the end, I got very confused. I figured out that the commercials use the exact same song, so that is probably what confused me. I guess it just sucks for GSD&M who made the AT&T commercial. AT&T strikes many different appeals with their commericals, unfortunately for this one, the sentimental appeal had already been achieved by Debeers. Most people, like me, had probably already associated the song with Debeers. Here are the two ads I confused. 

GSD&M (Austin) - AT&T 

JWT (New York) - Debeers

72 and Sunny

Discovery Channel - I love the World 

I just wanted to share this commercial because I love it. It has somewhat of a Coke vibe to it, but I guess we could say that about any feel good commercial. 

MDC Agencies

Crispin Porter +Bogusky (Miami) 

It seems like we have watched Sprite commercials from many different agencies this semester. Of course Crispin would not let themselves be left out. These are funny, and they compliment the other ads that we have seen for Sprite. I think that these are especially funny because they kind of poke fun at advertising with the whole subliminal aspect.  

VitroRobertson (San Diego) 

This is a pretty ad from Vitro. It is not the typical hard rocker ad that you may expect to see from a guitar company. 

Cliff Freeman & Partners (New York) 

Cliff Freeman does a lot of good work for Snapple. This is part of a recent campaign for a new product. I think it does a good job of teaching the viewer about the product and being entertaining at the same time. 

Kirshenbaum Bond (New York) - Target 

This is a series of many ads that use products from target in interesting and unexpected ways. For example, there is another one that uses a filter as a victorian collar, and another that uses a waffle maker as a hair crimper. I think that these ads are so creative, and they really help to show all that Target has to offer. 

Havas Agencies

Arnold Worldwide (Boston) - Radio Shack 

This commercial is part of a campaign that featured all sorts of people asking their loved ones for things from Radio Shack. A lot of them are pretty funny, and I think it works well to get Radio Shack out there. It is not necessarily a huge brand, but this advertising is taking it in that direction. 

Euro RSCG (India) - Cobra 

This storyline is similar to the DDB Volkswagen ad that we watched in class. I think that this one mixes the story into the ad very well, which makes it successful. 

McKinney (Durham) - Travelocity

Everyone knows the Travelocity gnome these days. It is such an odd thing that I don't understand how an agency went ahead and decided that it was a great idea. Clearly, it worked out well for them, but it was still a bold move. I was happy to find that one of these smaller agencies held such a big and well-known account. 

Publicis Agencies

Publicis (Moscow) - Coca Cola 

I chose this one because I thought it was cool that the feeling of Coke is the same through out the world. In America, we have football Coke commercials, and in Russia they have soccer Coke commercials. This makes me assume that the all-American feeling that we associate with Coke has a similar "all-Russian" feeling to Russians. 

Saatchi & Saatchi (London) - Brutus

This commercial is pretty typical for a jeans commercial, and reminds me a lot of the GAP ads today. I just thought it was interesting because the song in the commercial became a hit on the top 100. Its pretty cool that advertising can often dictate culture rather than the other way around. 

Leo Burnett (London) - Shelter.org.uk

I think this is a very powerful way to present a charity. It really puts the viewer into the situation, and it is pretty at the same time. 

Fallon Worldwide (Minneapolis) - The Ladders 

This concept has been done a lot, but I think it works because it has been applied to a company that is very unexpected. 

Kaplan Thaler Group (New York) - Trojan 

There were some ads for Trojan that were much more inappropriate, but I guess that is one of few options for advertising condoms. 

Team One Advertising (Minneapolis) - Ritz Carlton 

I thought this was an interesting way to present a hotel. There is a whole series of ads like this one. It does a great job showing that the Ritz is all about service, and it also shows great vacation scenes, which will actually be the reason that the Ritz will get customers. 

Interpublic Agencies

McCann Erickson (Mumbai) - Happydent 

I love this commercial. I didn't get what was happening for so long because they don't show all the teeth until the very end. It definitely rewards the viewer, and is a great visual solution that can be understood anywhere in the world. 

The Martin Agency (Richmond) - Wrangler 

I thought this ad was interesting because it is just so simple, yet many people would never think to do something like this. It kind of made me chuckle, and it is definitely memorable. 

TM Advertising (Dallas) - Nationwide  

TM does a lot of cool guerilla ads for nationwide. This one is one of my favorites. All the ads simply take over the space that they are in, and they definitely grab everyone's attention. The messages are simple, and I think that it works perfectly to make insurance a little more interesting. 

DraftFCB (New York) - Oreo 

I got excited when I found this ad on the DraftFCB website since I remembered it from when it was airing. It always made me feel simply happy, and I think that it is great for bringing Oreos into something that may be part of people's actual everyday lives. If anyone is ever video chatting, they will think of Oreos. 

Lowe (New York) - GMC 

Obviously, I have established that I like pretty and interesting car commercials. This one is not typical with all of the destruction in the beginning, but it is a good way to make the point that GMC is trying to make. 

Carmichael Lynch (Minneapolis) - Rapala 

This one is just silly. It reminds me of the Jack Links work that Charmichael Lynch does. It is very similar in the sense of humor. 

Hill Holiday (Boston) - Liberty Mutual 

I also remember this one from seeing it on TV. I think that it is a great feel good commercial. It is great at actively showing the audience what Liberty Mutual is all about. 

Deutsch (Los Angeles) - Direct TV 

This one is pretty much just creepy. Even though I had not seen the movie, I understood that that was what it must be referencing. As I was researching, I found that many people were saying that they wanted to watch the movie just because of the commercial. Seems a little backwards, but obviously that shows that it is successful. 

Mullen (Boston) - Orbitz

This one just makes me laugh. It is a little different than the typical vacationing commercial, and it think that everyone can relate to it. 

Campbell Mithun (Minneapolis) - Hefty

This struck me because it really reminded me of the Swiffer commercials, where brooms are personified. It is odd that multiple people think to make things come to life in house cleaning commercials, but I guess it works. 

Dailey & Associates (Los Angeles) - Quickbooks 

This one is good because it is and unexpected way to think about accounting software. It is memorable, and it definitely doesn't let you forget what the commercial is advertising.