Coke began its prosperous advertising life with D'Arcy. In the late 50s-70s, Coke advertising was done by McCann Erickson. Today Coke advertising is done by many different agencies all over the world. No matter what agency produces the ads, Coke has a distinct "good life" feeling in their ads. This is what makes them so successful, and this is what makes them the ultimate advertising account. Their current main agency is Weiden + Kennedy.
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